Omni-Channel Retail, Selling & Marketing

Reach your customers everywhere with omnichannel retailing from Lufapak

We enable you to reach your customers at every touchpoint. Our omnichannel retailing approach seamlessly connects all sales channels to create a unified shopping experience. Online stores, brick-and-mortar stores and mobile apps merge into an integrated sales platform.

Today’s customers expect flexibility when shopping. They want to research products online, try them on in store and order them via smartphone. Our omnichannel retailing system makes this possible. It synchronizes stock levels, prices and customer data across all channels in real time.

The benefits are obvious: greater customer satisfaction, stronger customer loyalty and increased sales. Analysis tools also give you valuable insights into the purchasing behavior of your target group. This allows you to continuously optimize your offering.
We support you in implementing a holistic omnichannel retailing strategy.

Our experts analyze your existing structures and develop tailor-made solutions. Together, we create a seamless shopping experience for your customers – no matter where and how they want to shop.

The benefits of seamless omnichannel logistics

Efficient omnichannel logistics forms the backbone of successful multichannel strategies. We optimize your logistics processes to ensure a smooth flow of goods across all sales channels. This not only increases customer satisfaction, but also reduces your operating costs.

The integration of all warehouse stocks and delivery channels is key. Our omnichannel logistics system enables cross-channel inventory management in real time. This allows you to avoid out-of-stock situations and optimize your warehousing at the same time. Orders are automatically assigned to the most efficient fulfillment channel.

Customers benefit from flexible delivery options such as click & collect or ship-from-store. Returning items purchased online to the store is just as easy. Our Track & Trace system keeps customers up to date on the current status of their order.

By networking all omnichannel logistics processes, you achieve considerable synergy effects. The utilization of storage space and transport capacities is optimized. Intelligent forecasting models support you in the needs-based distribution of goods. This reduces excess stock and minimizes shortages.

Maximize your reach with professional omnichannel selling

Our omnichannel selling concept opens up new dimensions in sales. We link all your sales channels into a coherent whole. This allows you to reach more potential customers and sustainably increase your conversion rate.

The focus is on a uniform product presentation across all channels. Customers find the same information, prices and availability – whether in the online store, the mobile app or in brick-and-mortar stores. Cross-channel promotions further increase the visibility of your offers.

Personalization plays a key role in omnichannel selling. Our system analyzes cross-channel customer behavior and enables targeted marketing. Newsletters, web banners and in-store displays are individually tailored to the preferences of each customer.
We support sales staff in your stores with mobile devices. These provide access to extended product information and stock data. This enables them to provide customers with comprehensive advice and place online orders directly if required. The boundaries between online and offline sales become blurred in omnichannel selling.

Increase your market presence through holistic omnichannel retailing

Holistic omnichannel retailing opens up new ways for you to significantly increase your market presence. We implement a consistent brand experience across all channels. This strengthens your brand image and promotes customer loyalty in the long term.

The core of our approach is the seamless integration of all touchpoints. Whether web store, social media or stationary retail – customers encounter your brand in a uniform way everywhere. We ensure a consistent design, coordinated messages and harmonized processes as part of omnichannel retailing.

Data-driven insights make it possible to continuously optimize your offering. Our analytics system records customer behavior across all channels. You recognize trends at an early stage and can adapt your product range to meet demand. Personalized recommendations also increase cross-selling opportunities.

Local presence and digital reach complement each other perfectly in omnichannel retailing. We link your stores with your online presence. Customers can reserve products online and pick them up in-store. Conversely, sellers can order out-of-stock items directly from the online store. This allows you to maximize your sales across all channels.

Stay one step ahead of the competition with omnichannel selling

Strategic omnichannel selling gives you a decisive competitive advantage. We help you to seamlessly link all sales channels and make optimum use of them. This will help you win new customers and retain existing ones in the long term.

Flexibility is the key to success in omnichannel selling. Our system enables customers to continue shopping across all channels. They can browse online, try on in store and order via app. This convenience increases customer satisfaction and encourages impulse purchases.

Real-time data forms the basis for well-founded decisions. Our analytics tool provides you with deep insights into cross-channel customer behavior. You can identify trends at an early stage and optimize your offering in a targeted manner. This keeps you one step ahead of the competition in omnichannel selling.

Automated processes increase your efficiency. Orders are automatically assigned to the optimal fulfillment route. Dynamic pricing adjusts prices to demand in real time. Personalized marketing campaigns reach customers at the ideal time via their preferred channel. All of this maximizes your sales with minimal effort and makes your omnichannel selling particularly effective.